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10 of the Best High School Websites

Marketing in schools is a funny old caper. We preach to our kids ‘don’t judge a book by its cover’, but the business of marketing is all about making something look great – no? Well actually, when it comes to the great wide interwebs, beauty is definitely not skin deep and your marketing strategy needs…

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What I’ve Learnt about the Promo Industry

In Today’s post Tara Rose – a Marketing graduate who recently joined the Promotive team outlines what she has learnt since commencing work in the Promotional Products Industry. We are creating an experience.  I was recently introduced to a book that I should of picked up long ago – ‘How to Win Friends and Influence People’…

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What’s Measured is Managed

A few years ago I bumped into an old school friend who had just completed an MBA. Having toyed with the idea of doing an MBA myself, I decided to quiz him on his experience. Rather than come back with the usual “great networking, great people and subjects etc” he summed up his experience in…

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The Most Important Thing: Focus

One of the biggest things I’m learning in business is the importance of Focus. When we first started out, I’d tell friends that our business model is great because literally everyone could potentially be a customer. We had clients ranging from local footy teams through to banks and automotive giants. Perfect right? We thought so,…

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3 Questions to ask that show why One Size does not Fit All for Promotional Marketing

I am often asked by clients and prospective clients “What is your best product?” and “What should we give to our customers/clients” ? While there are certainly trends and innovative new products always coming through, we strongly believe in finding out specific company objectives of marketing campaigns rather than being totally product oriented. The questions…

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